Most airlines today choose to make web fares available only on their own websites, because these fares are so low it would be uneconomic to offer them through the higher cost channels. (It is, in fact, very common throughout the retailing world for stores or catalogs to also have a website, and for that website to offer a few prices that are below the prices charged for the same goods in the store or the catalog.) However whether an airline chooses to make its web fares available through CRS''s to travel agents and the websites that rely on CRS''s is strictly an individual airline decision, and will remain so once Orbitz is up and running. Several third party websites (such as intellitrip.com) today take web fares from various airline websites (which they can do, because nothing is more public than a website) and display them in one place for their customers. And of course travel agents can book web fares off an airline''s website for a customer if they wish (although whether they get a commission on that booking is up to the individual airline).

Most customers most of the time will find lower fares, not because of web fares, and not because we will have access to fares that other channels (CRS''s and the sites and agents that rely on them) do not have access to, but because we will do a better job of searching the fares everyone has access to. This will be because we have opted to do what the others have not, which is invest in new technology computers able to do far bigger searches, using search software that that was independently developed and is designed to search all fare and schedule possibilities comprehensively and without bias, and in telecommunications capacity that will provide absolutely the most current information on seat availability. It is expected that more than 99% of the time that we come up with a better fare, it will not be because we had access to any fare that its competitor did not. It will be because we did a more comprehensive and unbiased search of all the fare and schedule possibilities that are available to all channels.

We will provide consumers with a complete selection of all available airfares and travel itineraries. We have developed cutting edge technology to deliver these options to the consumer and promises to offer the lowest prices anywhere. Our business plan is ambitious. Instead of relying on traditional computer reservation systems, We are building our own search technology. We plan to give users access to every airline fare, including those available only on the Internet. Travelers will be able to search for flights that leave from alternate airports, within 25 or more miles from their primary airport. Or they could choose alternate dates and see whether leaving a day later or earlier could yield substantial savings.

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